diff --git a/CONTRIBUTING.md b/CONTRIBUTING.md
index 81e1d47..66b66e3 100644
--- a/CONTRIBUTING.md
+++ b/CONTRIBUTING.md
@@ -276,15 +276,15 @@ The following will inject the action link (or button) into the e-mail:
 {{ end }}
 ```
 
-A good practice is to describe action in footer in case of problem when displaying button and CSS
+A good practice is to describe action in footer in case of problem when displaying button and CSS. The text for the description is provided through the `TroubleText` field of the `Product` struct. The text may contain a placeholder `{ACTION}` which is expected to be replaced with the text of the button. The default value of `TroubleText` is `If you’re having trouble with the button '{ACTION}', copy and paste the URL below into your web browser.`
 
 ```html
-{{ with .Email.Body.Actions }} 
+{{ with .Email.Body.Actions }}
 <table class="body-sub">
     <tbody><tr>
     {{ range $action := . }}
     <td>
-        <p class="sub">If you’re having trouble with the button '{{ $action.Button.Text }}', copy and paste the URL below into your web browser.</p>
+        <p class="sub">{{$.Hermes.Product.TroubleText | replace "{ACTION}" $action.Button.Text}}</p>
         <p class="sub"><a href="{{ $action.Button.Link }}">{{ $action.Button.Link }}</a></p>
     </td>
     {{ end }}
diff --git a/README.md b/README.md
index 5742bba..003cc15 100644
--- a/README.md
+++ b/README.md
@@ -168,6 +168,20 @@ h := hermes.Hermes{
 }
 ```
 
+To use a custom fallback text at the end of the email, change the `TroubleText` field of the `hermes.Product` struct. The default value is `If you’re having trouble with the button '{ACTION}', copy and paste the URL below into your web browser.`. The `{ACTION}` placeholder will be replaced with the corresponding text of the supplied action button:
+
+```go
+// Configure hermes by setting a theme and your product info
+h := hermes.Hermes{
+    // Optional Theme
+    // Theme: new(Default)
+    Product: hermes.Product{
+        // Custom trouble text
+        Copyright: "If the {ACTION}-button is not working for you, just copy and paste the URL below into your web browser."
+    },
+}
+```
+
 ## Elements
 
 Hermes supports injecting custom elements such as dictionaries, tables and action buttons into e-mails.
diff --git a/default.go b/default.go
index bf0d5c9..c632288 100644
--- a/default.go
+++ b/default.go
@@ -346,7 +346,7 @@ func (dt *Default) HTMLTemplate() string {
                             {{ range $action := . }}
 			      <tr>
                                 <td>
-                                  <p class="sub">{{printf $.Hermes.Product.TroubleText $action.Button.Text}}</p>
+                                  <p class="sub">{{$.Hermes.Product.TroubleText | replace "{ACTION}" $action.Button.Text}}</p>
                                   <p class="sub"><a href="{{ $action.Button.Link }}">{{ $action.Button.Link }}</a></p>
                                 </td>
 			      </tr>
diff --git a/hermes.go b/hermes.go
index d17da81..d76d5f2 100644
--- a/hermes.go
+++ b/hermes.go
@@ -37,7 +37,7 @@ type Product struct {
 	Link        string // e.g. https://matcornic.github.io
 	Logo        string // e.g. https://matcornic.github.io/img/logo.png
 	Copyright   string // Copyright © 2017 Hermes. All rights reserved.
-	TroubleText string // TroubleText is the sentence at the end of the email for users having trouble with the button (default to `If you’re having trouble with the button %s, copy and paste the URL below into your web browser.`)
+	TroubleText string // TroubleText is the sentence at the end of the email for users having trouble with the button (default to `If you’re having trouble with the button '{ACTION}', copy and paste the URL below into your web browser.`)
 }
 
 // Email is the email containing a body
@@ -123,7 +123,7 @@ func setDefaultHermesValues(h *Hermes) error {
 		Product: Product{
 			Name:        "Hermes",
 			Copyright:   "Copyright © 2017 Hermes. All rights reserved.",
-			TroubleText: "If you’re having trouble with the button '%s', copy and paste the URL below into your web browser.",
+			TroubleText: "If you’re having trouble with the button '{ACTION}', copy and paste the URL below into your web browser.",
 		},
 	}
 	// Merge the given hermes engine configuration with default one